new web technologies

[STUDY] Jonesing For A Retweet: Twitter Harder To Resist Than Cigarettes And Booze


shutterstock_booze.jpgSleep, sex and...Twitter?

A new study suggests that people are more likely to give into the urge to check email and their Twitter account than they are to smoke cigarettes or drink alcohol. While the study headed by Wilhelm Hofmann of Chicago University's Booth Business School was limited in size, covering just 205 people between the ages of 18 and 85, it seems to confirm what many of us have suspected for years.

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"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not 'cost much' to engage in these activities, even though one wants to resist," Hofmann told the Guardian.

The study was primarily focused on willpower as opposed to addiction, and the moments when people were forced to resist urges to partake in an activity or deal with conflicting urges, such as the urge to sleep and the urge to stay out socializing. Sleep and sex generally trumped other urges, but checking media and work were generally put ahead of socializing and shopping urges.

"Modern life is a welter of assorted desires marked by frequent conflict and resistance, the latter with uneven success," Hofmann said.

The study found that resistance to all urges declined as the day wore on, and that people seem to do a better job of resisting the urge to smoke or drink than many may have thought, given the addictive nature of both.

"With cigarettes and alcohol there are more costs - long-term as well as monetary - and the opportunity may not always be the right one," Hofmann said. "So, even though giving in to media desires is certainly less consequential, the frequent use may still 'steal' a lot of people's time."

Photo courtesy of ShutterStock.

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Date: Sat, 04 Feb 2012 05:15:21 -0800
Author: Dave Copeland :: Category: Digital Lifestyle



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Why the "S&%t X Says to Y" Version of This Meme Exploded


Shit-White-Girls-Black-Girls.jpg"The thing about memes is that through repetition, they create a shared language," says Professor Julie Levin Russo, an adjunct assistant professor at Brown's Modern Culture & Media Program. "If you understand the premise of the meme, you can communicate a lot very easily, with whatever twist you're putting on the meme structure."

On Jan 4, the "Shit Girls Say" meme was radically transformed. New York-based graphic designer & video blogger Franchesca Ramsey a.k.a. Chescaleigh unleashed "Shit White Girls Say to Black Girls", and it blew up the Internet. In the video, Ramsey plays her blonde-haired white friend who she portrays as curiously confused, and innocently ignorant. "Why isn't there a white entertainment television? The Jews were slaves too, and you don't hear us complaining all the time," Chescaleigh as-white-girl asks the camera. She portrays her friend as at times confused ("Is this racist?") other times annoyed. Overall, her white friend is completely unaware of fundamental cultural and racial differences between her and her black friend. It's these awkward moments that fuel the humor of this viral video.

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When Franchesca appeared on Anderson Cooper a few days after the video blew up, Cooper asked *the question* that mainstream media was dying to know: Is the video racist?

"I don't think that talking about ignorance is racist," Franchesca tells Cooper. "And like I said, I'm not labeling anyone racist because that would infer that the statements were saying someone was better than another race - and that's not what any of the statements are doing." Shortly after her Anderson Cooper appearance, Franchesca produced a sequel, "Shit White Girls Say to Black Girls Part 2."

Soon, more "Shit X Says to Y" versions of the meme began to appear. "Shit White Girls Say to Brown (Desi/Indian) Girls" features an Indian woman portraying her white girlfriend, who asks questions like "Do you want to go to 7-11? Oh oops, is that racist?" It is cutting, and points to some of the underlying racism that Indian-Americans experience regularly.

In "Shit White Guys Say to Asian Girls," actor/comedian Cindy Fang dresses in drag, playing a white dude and points out some of the obnoxious, arrogant statements that some white guys say to Asian women. "Sorry, I have a hard time telling Asians apart," she says, with a tone that conveys how the white guy she is portraying doesn't feel like trying to educate himself. He is blissful in his ignorance. And then, a blatantly racist statement: "Why do they call it Bangkok? They should call it Bang Pussy!!!" This video speaks to the painful sexism and racism that Asian women experience.

Of course, it's just comedy - and the talented Fang masterfully exaggerates these statements to hammer home the crass, yet serious joke. Moreso than "Shit White Girls Say to Black Girls," "Shit White Guys Say to Asian Girls" is doubly as biting, taking swipes at sex and race relations. It's almost as upsetting as "Shit Asian Girls Say", another version of the original "Shit Girls Say" meme.

In Latoya Peterson's blog post "Exploring the Problematic and Subversive Shit People Say [Meme-ology]" on Racialicious, she notes that it isn't until "Shit Black Gays Say" (and part 2) and "Shit Southern Gay Guys Say" that the viewer starts to see the performer's subjective interpretation of themselves.

"It's notable that these videos are the principals representing themselves (as opposed to someone else's interpretation of them), perhaps since these groups are still so invisible in the public eye that no one else but them could speak to their experience," writes Peterson.

How "Shit White Girls Say to Black Girls" Shifted the Conversation

"There's a way in which the meme format allows for a more granular renditions of identity than you often see in mass culture," says Professor Russo.

Chescaleigh's video shifted the focus from the narrator as subject to the narrator as a vehicle for social critique. Now X is saying something to Y. Previously, X was either speaking for themselves, or portraying the stereotypical subject, usually in drag.

"Do you know the guy at the liquor store? I mean, I assume you guys all know each other," says the Arab girl portraying her white friend in "Shit White Girls Say...to Arab Girls". "I've never met one of you before! I mean, I've seen Arabs on TV...on the news. Was 9/11 your fault?"

"Friendly Prejuidice"

Writing for The Guardian, Thea Lim points out that the statements in all of these videos imply a sort of "friendly prejudice":

What's friendly prejudice? The most common defence of racism is: "But I didn't intend to be racist." This response relies on the idea that if we didn't intend to offend someone, then their feelings can't possibly be hurt. The Shit X Says to Y videos are delightfully validating because they show that those with the genuinely lovely intentions of being your friend and seeking commonality with you can still be rude and hurtful.

A commenter on the NPR story that questioned if Franchesca's video was "racist" tried the good ol' "role reversal" trick (that always fails), which attempts to deny the existence of white privilege. "If the roles were reversed...Jesse [Jackson] & [Al] Sharpton, would be involved, lawsuits filed, perhaps riots...". Says Lim:

The reason why relationships between white and non-white people, or straight people and gay people are fraught, is because of our history - long gone, recent or ongoing. Racist, homophobic or simply thoughtless comments are insulting not just in and of themselves, but because they are a bilious reminder of the times when straight, white people have dehumanised and denied other groups their human rights. Of course, non-white and gay people can say nasty or even prejudicial things to white and straight people, but those things don't deliver the sting that comes from decades of being on the wrong end of an unequal relationship.

Where Do We Go From Here?

I have watched my friends react to these videos with anger and sadness. I have seen others shout "That's me! That totally happened to me." Everyone is entitled to their own opinion. The most important aspect of these videos, however, is that people are actually reacting to them. They're easy conversation starters, a segway into sharing experiences past and present.

Looking at our own biased perspectives and cultural baggage is not easy, but it is necessary. The "Shit X Says to Y" iteration of the "Shit People Say" meme forces viewers to actually think about what they've said to their friends, and what their friends say to them. Humor helps us in those strange, uncomfortable moments.

But are we ready to deal with this?

In her post on Racialicous, Peterson points out that, still, "Shit Girls Say" and "Shit Black Girls Say" received a lot more views than their "Shit X Says to Y" social commentary videos. "Maybe that's because, as a culture, we are accustomed to laughing at stereotypes," writes Peterson, "but we aren't prepared to unpack how we perpetuate them."

After a few weeks of Internet madness, the noise died down. By the end of January, conversations about this meme were starting to feel stale. So the Internet chilled out and went back to its usual, easy humor. I started seeing these videos on my Facebook news feed: "Shit New Yorkers Say," "Shit Chicagoans Say." But it's only a matter of time until the currents shift again.

Image via Chescaleigh's Facebook page.

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Date: Fri, 03 Feb 2012 16:30:00 -0800
Author: Alicia Eler :: Category: Blogging



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How Social Media & Social TV Will Change Super Bowl 2012


super-bowl-2012.jpegThis year's Super Bowl will be more social than ever before.

With the rise of social TV and the first-ever 2,800-square-foot social media command center, fans who have trekked down to Indianapolis and people at Super Bowl parties across the country can now opt to have a super-connected experience.

This marks the first time that the NFL has partnered with a Super Bowl host city. Like a Midwestern truck stop that's got a restaurant, convenience store, bathrooms, random coin-operated claw games (that you can't ever win) and gas, the Super Bowl social media command center seeks to be all things to all football fans. Receive mobile updates about navigating the city. The Super Bowl Social Media Command center will answer your Twitter (@superbowl2012) and Facebook questions. Follow the blog here. It's the customer service center of your Friday Night Lights dreams.

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Tons of fans are already busy on social media. According to research from Nielsen and NM Incite, a Nielsen/McKinsey company, the Patriots' website is beating the Giants' website in terms of unique visitors. Giants fans, however, tend to spend more time on their team's site - and they also view more pages. Giants fans are also talking more on social media about their quarterback, Tom Brady.

The Super Bowl is a Social TV Event

Various social TV apps are already available for Facebook. Entertainment social network GetGlue gives users an opportunity to check-in to sports events. ConnecTV is another free social platform that serves as a "second screen," which means users can talk to friends while watching the Super Bowl. Users can sync shows, and then watch them with their friends while chatting in real-time.

Connected-TV.jpg

The Super Bowl seems to be making up for the lack of social media at the London 2012 Olympics. In fact, not one of the Olympic volunteers can make a comment about the games without permission, according to Sysomos. At Super Bowl 2012, expect the exact opposite.

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Date: Fri, 03 Feb 2012 16:00:00 -0800
Author: Alicia Eler :: Category: Television



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Top Tech Video of the Day: My 2 Year Old Discovered Flickr Today


topvideo_kid_flickr.pngThis is old (as in 2007 old). The kid in the video is now seven years old and undoubtably jailbreaks his iPhone and programs Arduino boards. But five years ago he was just a toddler with a bottle, and this was the first time he was on the Web and Fleek-ler!, as he called it, on his own. It was "the moment" - the moment when you first realize that moving the cursor and clicking the trackpad leads to discovery, and that discovery is a whole lot of fun.

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My son discovered Flickr today from Paul Mayne on Vimeo.

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Date: Fri, 03 Feb 2012 15:01:41 -0800
Author: Abraham Hyatt :: Category: Digital Lifestyle



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It's Time to Ditch StumbleUpon for Pinterest


StumbleUpon-new-logo-150.jpgStumbleUpon is one of those sites we've had on our radar for quite sometime. We covered the company's redesign last year, which re-focused the site on topic features. So when StumbleUpon snuck in a strange change the other day without telling anyone, we were shocked. This update made it impossible to get direct links for the pages one is stumbling unless they choose to not sign-in to the service.

The entire point of StumbleUpon, for the user, is to build up a taste graph that will better deliver stories that the user would like. But many sites depend on referral traffic from StumbleUpon, which is something outside of the StumbleUpon user's direct stumbling experience.

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"As part of redesign that spawns user experience that you write about, we look a lot at how users are using our service," said StumbleUpon's VP of Business Development and Marketing Marc Leibowitz. "We have some things in mind to address this concern."

StumbleUpon's response is that, well, they were "just trying to improve the user experience." And besides, they told us, two-thirds of users use the Web bar.

What a great solution. Truly. Not only will StumbleUpon not be able to get an idea of that user's taste graph, that user will miss out on the entire community aspect of the site.
"Signed-in users, when they're encountering the Web bar it is about their stumbling," Leibowitz said. "Visitors can easily close the Web bar."

In other words, if you do want to see direct links, just don't sign in.

What a great solution. Truly. Not only will StumbleUpon not be able to get an idea of that user's taste graph, that user will miss out on the entire community aspect of the site.

Leibowitz cited accidental clicks on the "X" button of the Web bar as StumbleUpon's main reason for getting rid of the Web bar entirely.

"People would accidentally click the button - they don't have an extension such as Chrome or Firefox extensions, so they can't go back to their Stumbling unless they go directly to StumbleUpon.com."

This sounds like a complicated solution for a pretty easy problem. It would it have been pretty easy for StumbleUpon to just add a box that pops up when the user clicks "X." It could say something simple like: "Are you sure you want to close this page and leave StumbleUpon?" Instead, StumbleUpon says, it is thinking only of the users - not the people who receive tons of referral traffic from the StumbleUpon discovery engine.

"The trade off is that we have to make some concessions around the way we show the URL," Leibowitz tells us. "There's no way we can change the way the URL is displayed in the address bar, but there are some ways we can make it easier to copy and paste the source code."

For StumbleUpon users who are still looking for a way to see the direct URL, try using a StumbleUpon Firefox add-on or Chrome extension.

What Will Happen to StumbleUpon Referral Traffic?

"My website used to get 70-80% of referral traffic from StumbleUpon," writes ReadWriteWeb commenter Jeffrey Davis. "After the redesign, that percentage dropped to 40%. I suspect now that it will drop even further...especially since SU is now hijacking the pageview."
Unfortunately for sites who depend on StumbleUpon for referral traffic, there aren't too many alternatives.

"My website used to get 70-80% of referral traffic from StumbleUpon," writes ReadWriteWeb commenter Jeffrey Davis. "After the redesign, that percentage dropped to 40%. I suspect now that it will drop even further...especially since SU is now hijacking the pageview."

Pinterest is now Davis' number two referrer.

This is only one isolated case, but it's telling. Perhaps it's time for marketers to start shifting their strategy from StumbleUpon to Pinterest. Because it doesn't look like StumbleUpon will be backpedaling on its latest decision anytime soon.

Has referral traffic to your site suffered since the StumbleUpon redesign? Tell us about it in the comments.

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Date: Fri, 03 Feb 2012 14:48:00 -0800
Author: Alicia Eler :: Category: Social Web



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